One of the best ways to grow your online business is to enlist the help of trusted team members. Once you reach a certain point in your online efforts, it doesn’t make sense to micromanage every detail. One of the easiest tasks to delegate is some of the social media interaction. Lets look at how to add team members in HootSuite.
Hopefully, you’re already using HootSuite to manage your social media accounts. HootSuite is great because it allows you to manage most of your social media accounts from one central location. (You do have to pay a fee if you want to manage several accounts at once, but it is generally worth it.) On top of being able to manage your social media from one place, you can also add team members to help you better manage your social media accounts. Megan Eckman over at Create Hype has been awesome with those Twitter and Facebook feeds, and has even helped fill in some retweets for other accounts when I’m not available. This is a great way to run your social media campaigns.
Adding Team Members to Your HootSuite Profile
First of all, realize that anyone you add to your team also has to have a HootSuite account. You can add and remove social networks to your team fairly easily, and you can also add and remove individual members to your team. First, make sure that you have created an organization. This can be done by starting with your user profile. In the menu, you will see “Organizations that I’m Part Of” and an option to create an organization. You can name the organization, and even add an icon. Add relevant social networks to your organization (such as your official Twitter stream, or your Facebook page). You can also add different HootSuite users to your organization.
Next, build a specific team. From your organization’s user profile, click the “Manage” button. You’ll be taken to a screen that allows you to “Add a Team.” Once you have a team name, you can begin adding members who are already associated with your organization. This can be very helpful if you are looking to target specific people to help you grow your online business through social media marketing.
Assigning Tasks
Once you have your team set up, you can begin assigning tasks. HootSuite allows you to set different permission levels, so team members are able to do what you need them to do. If you want to designate a team leader to manage everyone else on HootSuite, you can give him or her “Advanced” permission, and he or she can add and remove team members. At the very least, you can use team members to send out notices, interact with customers on social media, and handle other relatively simple tasks.
This is an important part of growing your online business. If you want to make more money online, you have to learn to let others handle some of the more mundane tasks. You need to be free to take care of more important items. Social media is one of those things that trusted people can take care of on your behalf. When you’re ready to really ramp up your efforts, sign up for HootSuite, form a team, and use it to manage your social media interactions.
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